Management and promotion of business processes of regional tourism

Tranchenko L., Yavorska V. Management and promotion of business processes of regional tourism. Journal of Education, Health and Sport. 2021;11(05): 281-288. eISSN 2391-8306. DOI http://dx.doi.org/10.12775/JEHS.2021.11.05.029 https://apcz.umk.pl/czasopisma/index.php/JEHS/article/view/JEHS.2021.11.05.029 https://zenodo.org/record/5328489 The journal has had 5 points in Ministry of Science and Higher Education parametric evaluation. § 8. 2) and § 12. 1. 2) 22.02.2019. © The Authors 2021; This article is published with open access at Licensee Open Journal Systems of Nicolaus Copernicus University in Torun, Poland Open Access. This article is distributed under the terms of the Creative Commons Attribution Noncommercial License which permits any noncommercial use, distribution, and reproduction in any medium, provided the original author (s) and source are credited. This is an open access article licensed under the terms of the Creative Commons Attribution Non commercial license Share alike. (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted, non commercial use, distribution and reproduction in any medium, provided the work is properly cited. The authors declare that there is no conflict of interests regarding the publication of this paper. Received: 15.05.2021. Revised: 21.05.2021. Accepted: 28.05.2021. UDC 332:338.48 Management and Promotion of business processes of regional tourism L. V. Tranchenko1, V. V. Yavorska2 1Uman National University of Horticulture, 2Odesa I. I. Mechnikov National University Abstract Within the economy of different regions of Ukraine under modern conditions, tourism plays an increasingly important role. However, not all regions are able to provide long-term sustainable development of tourism on its territory. One of the main causes of problems in the development of regional tourism is the imperfection of the regional system of tourism management. This article discusses key issues concerning the impact of tourism on the regional economy and proposes a number of measures to reform the management of tourism activities at the regional level. Keywords: tourist industry; the tourist potential; regional management of tourism; tourism activities, regional tourism