TOOLS FOR PROMOTING POLITICAL OBJECTS IN THE MEDIA

To determine the essential content of the political science term "political PR", it is necessary to refer to the assessment of the historical stages of its formation, as well as those conceptual approaches that accompanied this process. The subject area of the article is related to the definition of the content of the concept of political promotion by comparing it with commercial PR. The purpose of the work is to reveal the content and basic theories and technologies of political advancement both in the historical and in the modern political process