Children's Influence on Purchase Decisions in Households: A Literature Review and Bibliometric Analysis.

Background: The present study attempts to bring together the observations and findings of research studies related to children's influence on household purchase decisions. Methods: Research literature from 2001 to 2021 was analyzed to examine past research on children's impacts on purchasing decisions using the software VOSviewer. The objective is to highlight some of the associated strengths and limitations that define this field of research and suggest some potential future research directions. This section offers facts regarding the number of noteworthy research papers, journal information, indexed author keywords related to the domain, a country-wise citation index, and author-specific citations. Results: According to the findings of the study, bibliometric analysis is critical in delving into the theoretical literature and establishing an integrated theoretical framework on the quality of children's influence in households. In addition to summarizing and evaluating the subject matter, this paper helps identify the gaps in the existing body of literature