A STUDY ON THE PERCEPTION OF WOMEN CUSTOMERS TOWARDS ONLINE SHOPPING

With the advent of internet technology, the nature of online shopping, its evolution has been taking shape and turn dramatically. Earlier women were afraid to purchase online but the trend is changing from offline shopping to online shopping. The objective of the study is to know the perception of women customers towards online shopping. Questionnaire was collected from 41 women respondents and the data collected was analyzed using Simple Percentage Analysis, Mean Rating, Mean Score and ANOVA. The study revealed that the level of agreement falls between agree and strongly agree for most of the beneficial factors such as time saving, offer, discounts, door delivery of products, etc., and also for the risk factor that the product cannot be touched and felt. The Anova conducted showed that the perceived beneficial scores did not differ significantly among the women customers with various personal factors except for one perceived risk of frequency of online purchase