Concept EDUCATION in Harry Potter's Stories by J.K. Rowling

ABSTRACT: The paper offers one of the methods of teaching the foreign language with the help of the intertextuality of the proper names. The paper deals with the necessary changes in the postnonclassical paradigm of the education. The author underlines the urgency of the coincidence of the modern system of education to the requirements of the society (consider, generation Alpha). New technologies of ICT, multidisciplinary researches and magic methods of teaching should be effectively applied in classroom and extracurricular work of students. Therefore, the author studies the specific language devices in Harry Potter’s stories to point out the stylistic methods of the intertextuality. The questions of the possibility of the application of the methods used in Harry Potter’s series are discussed in the article to follow the study motivation of students. Our research considers the process of the conceptualization of the education and its representation in the literary text. The object of the analysis is the concept EDUCATION being the social and cultural value throughout centuries. We study the ways this concept is refracted in the fantasy by J.K. Rowling. The books about Harry Potter are of great demand in the modern society. They influence the mentality of different ages (especially teens: from 7 to 16 years). This article views one of the sub-slots of concept EDUCATION from the side of the cognitive and discourse analysis that has led to the construction of the frame of concept EDUCATION in Harry Potter’s. KEYWORDS: concept EDUCATION, postnonclassical paradigm of education, Harry Potter, ICT, intertextuality in concep