The Role of Using Social Networking Sites to Achieve Competitive Advantage in the Tourism Companies in Afghanistan Botswana

The internet has revolutionized the tourism destinations´ business both as a source of information and as a sales channel. Visitors’ reviews, photographs, videos, stories and recommendations, and online marketing bring destinations closer to potential visitors regardless of geographical location. The purpose of this study is to identify and assess the role of social networking sites in creating a competitive advantage for tourism companies in Afghanistan. Since social networking sites are used widely by all age groups in Afghanistan, assessing the role played by the said sites leaves vast room for future growth and development in the tourism sector of Afghanistan. The major focus will be on how social networking sites have successfully created a competitive advantage for tourism companies in Afghanistan. This research is based on secondary data collected from sources like; journals, magazines, company websites, annual reports, the internet, reports published by the ministry of tourism, books, and journals related to the topic. The data analysis is conducted through content analysis as a qualitative technique. This research investigates the role of social network sites in placing tourism companies in giving tourism companies a competitive edge in the tourism industry