E COMMERCE AND BENCHMARKING STRATEGY FOR INDUSTRIAL ENTERPRISE DEVELOPMENT

Today, the comprehensive study of ways to increase the efficiency of the functioning of an industrial enterprise based on benchmarking is particularly relevant today, since benchmarking is becoming an objective and necessary tool for the survival and development of an enterprise in the transition to the digital economy. While benchmarking is practically not being utilized in several developing countries’ conditions, which is due to a number of reasons, the main of which is the low level of social responsibility of business, which in turn leads to the unwillingness of companies to cooperate with competitors due to lack of confidence in the decency of a benchmarking partner developing countries’ business all still prefers to use illegal methods of obtaining information about the activities of competitors (industrial espionage, extracting data from employees, nominees, etc.) in order to determine their position in the market and find ways to gain competitive advantages. In the following article we will look through the strategic aspects of benchmarking, involving a continuous process of research and implementation of advanced management solutions, which necessitates the introduction of the latter into the enterprise management system