Lev Manovich's Cultural Analytics: from Theory to Practice

The purpose of the article is to study the specifics of cultural analytics as Lev Manovich’s theoretical concept and to determine the possibilities of its practical application for analytical and expert activities in the field of culture. The research methodology is connected with the use of the method of analysis, which aims to determine the features of Lev Manovich’s theoretical concept. The analogy method is used to demonstrate the application of the results of the Cultural Analytics Lab and the practice of analytical activities in the field of culture. The prognostic method is used to highlight the algorithm of culture analysis, which should move in logic from data collection to their expert interpretation. The scientific novelty lies in the description of the possibilities of the practical application of Lev Manovich’s achievements in the field of Cultural Analytics. Conclusions. The cultural sector is a dynamic system that is constantly changing. Modifications and development of the cultural space necessitate its research and the formation of a new methodology. Cultural Analytics Lab Lev Manovich’s developments open up a new tool that can be used to visualize cultural data, including digital and digitized data. Cultural analytics is a comprehensive approach based on the achievements of various disciplines — art studies, history, sociology of computer science and cultural studies. It can be perceived as the initial stage, which will be an expert activity. The implementation of research in culture is inextricably linked to the application of an interdisciplinary approach, when not only objective information is provided, but it is also subject to interpretation by experts and specialists in this humanitarian field