The Role of Lean Leadership in Building Organizational Reputation A Study on Pharmaceutical Industry in Egypt

The objective of the research is to identify the role of Lean Leadership (LL) in building Organizational Reputation (OR) at Pharmaceutical industry in Egypt. The research population consists of all employees at the pharmaceutical industry in Egypt. Due to time and cost constraints, the researcher adopted a sampling method to collect data for the study. The appropriate statistical methods were used to analyze the data and test the hypotheses. The research has reached a number of results, the most important of which are: (1) the results of the data analysis indicated that the relationship between LL and OR was positive. This means that the employees awareness which has a good LL, lowers their feelings about their belonging to that organization. This is directly reflected in increasing their commitment and thus achieving the good reputation of the organization, (2) the employees realize that the organization is the place where they work. Therefore they try to maintain the reputation of the organization through their commitment, and they do not wish to detract from the organization in any way. This is because they consider themselves to be an important part of the fabric of the organization, (3) the analysis showed that the change in the level of employee awareness of LL is reflected in further levels of OR enhancement by employees, and (4) the analysis showed that the change in the availability of LL is reflected in the further change in the levels of organizational commitment of employees and this effect also leads to a change in organizational reputation levels. The research concluded that: (1) the necessity of investing the organization in the abilities of the employees in terms of the availability of the LL by respecting the capabilities of the employees of the organization such as finding a wage system commensurate with their efforts and urging participation in decision making within the organization, (2) adopting effective communication methods that enhance the importance of distinguished employees and build a system through which values can be established among the employees within the organization, and the need to be committed to exchanging positive respect for the characteristics of the employees and avoiding all that contributes to reducing the personal status of the employee, (3) the need for the organization to reflect a positive image of the members of society by disseminating positive information about its good reputation. The dissemination of information through seminars and conferences can enhance the employees' awareness of the status of the organization in society in general, (4) the organization should focus on the importance of social values in the organization and the need for employees to feel proud when their personal values dissolve in social values, which enhance their levels of commitment to the organization, (5) develop an appropriate strategy to manage and consolidate the concepts of LL, OR and highlight its importance, programs and applications through training programs, panel discussions, seminars and scientific conferences, and (6) The organization should pay attention to the process of creating a common vision among employees to enhance OR through LL, and encourage employees to make suggestions to develop their abilities and improve their performance, which makes the organization in a distinguished position compared to others in the same field