Modern trends in personnel management: their application and the possibility of their expansion

The article explores the main trends in HR management in Ukraine in 2019. The application of modern trends and the possibility of widening their usage in personnel management are analyzed. A sociological study of the main trends in the field of personnel management such as: automation and HRIS systems, HR-analytics and HR-brand, gamification, alternative employment, hiring for blind, continuous training, outsourcing, humanization of business processes and leadership in the XXI century.It has been determined that workforce diversity requires different approaches to leadership development and continuous education. Practical recommendations are given on the use of automation, outsourcing and humanization of business processes as a key to more efficient functioning of the personnel management service. All subjects in the article are substantiated and illustrated with the help of author's own research