Social media behavior among the College Students in a Transnational Environment: A Comparative Case Study

The exponential growth of social media has fundamentally reshaped the world education system. Many researchers note that social media would facilitate the transition of students from high school to college by providing them with information and social support and a way to recognize and communicate with other students. Social networking is a consumer-generated tool that helps users to exchange information using the Internet with friends and colleagues. Sharing ensures that it is easy to comment on, easy to send, there are no costs associated with accessing the media, and last but not least, it is always available. In social media practices, users primarily belong to a new generation of customers who in the sense of social media, can be referred to as digital natives. Therefore, this study aimed to identify Social media behavior among College Students in a Transnational Environment. The survey method was used to collect data to satisfy this goal. The sample was selected from individuals at Wuhan University who were studying in China. The questionnaires were distributed to 250 students from international and 250 students of Chinese origin. In the total sample of 425 students, 216 were the foreign student sample and 209 students from each group were the Chinese student sample, with a good recovery rate of 86.4% and 83.6%. Several prior studies analyzing different factors influencing the use of social media support the results of the current report. Social media is most concerned with privacy and convenience, while international and domestic students, on the other hand, largely disregard copyright and legal issues. Years of migration, local language knowledge, level of study, years of migration, and the use of experience affect the level of concern. Among the variables, the level of all applicable factors of concern is clearly influenced by the use of experience. The college students' social media behavior and social media use of transnational communities and Chinese students and their identities are determined by their own individualities and the social-economic factors of their own and host cultures, based on these differences and similarities