Патріотичний боді-арт: політична мода чи мода на патріотизм?

Practice of visualization of patriotic moods of Ukrainian people in the form of body art (tattoo-regalia), which became more intensified during and after the Revolution of Dignity, is analyzed in the article. It is proved that pro-Ukrainian body art as a kind of “body language” is a socio-political (patriotic) marker. In the article there is argued that the human body is not only biological, economic or virtual unit, but also a semiotic (sign) one; it acts as a kind of text, related to the social construction of identity; a set of specific social signs, symbols and codes. Tattoo-regalia is considered by the author as a symbolic expression of social interaction, mean of visual of non-verbal communication through the transformation of the natural structure of a man. It is noted that the patriotic body art is external corporeal expression of cultural meanings, which is manifested in tendencies among the Ukrainians to put patriotic images: tridents, embroidered ornaments, images of “Heaven Hundreds”, Cossack images. The author emphasizes that the good reason to put patriotic tattoo is an ideology: tattooregalia perceives by others as a visualization of a clear identification of the person with certain events in life of the state and the nation. It is proved that modern Ukrainian patriotic body art expresses emotions and (or) individual awareness of belonging to a particular social and personal position within social roles (Ukrainian, patriot, a fighter for certain national values). Attention is paid to the fact that the current practice of patriotic body art is associated with markers of both personal and the group (national) identity