Reputational Component of the Organizational Development Management System of Socially Oriented Business Enterprises

The purpose of the article isanalysis of the results of the study of the compliance of elements of reputation as a component of the management system of organizational development of enterprises of socially oriented business in the context of their connection with certain stages of development and crises. It has been established that a positive reputation creates favorable conditions for organizational development and effective functioning of enterprises in the market environment. The system of reputation management as a whole and each individual element of reputation depends on and directly affects management decisions regarding further response to changes in the external environment and the introduction of appropriate changes in the organizational structure of the enterprise. Among the elements of the reputation of socially oriented business enterprises, the following have the greatest influence: the external business reputation of the enterprise, the quality of products (services), social and environmental responsibility. At each stage of development, there is an evolutionary transition to a qualitatively new level, provided that crisis periods are successfully passed and a certain element of reputation is formed