Jailolo Bay Festival As A Model For Developing Cultural Tourism In West Halmahera

The purpose of this study was to analyze and describe the Strategy for the Implementation of the Jailolo Bay Festival conducted by the West Halmahera Tourism Office as a cultural tourism model. The design of this research method uses qualitative analysis which is a research procedure that produces descriptive data in the form of written or oral words from people and observable behaviors. Following the problems studied, illustrative study method was used. The data collection technique is carried out by interview and documentation study. The results of the research show that several implementation strategies are carried out including planning, partnership building, community capacity, and funding sources. The four stages of the success of the implementation of regional regulations (PERDA) on the Jailolo Bay Festival (FTJ) are built on all destinations so that until now Halmahera West tourism destinations continue to progress every year. Besides, with the progress of the target, it has a positive impact on the implementation of FTJ as a tourism promotion event. In 2018, FTJ entered as the top 100 national events. This achievement is the result of the work of the Tourism Office in realizing the PERDA FTJ mission. Thus, the stages of the FTJ PERDA Implementation strategy must be developed sustainably so that tourism human resources, partners, potential attractiveness, continue to be improved to give birth to West Halmahera as a friendly, safe, clean and refreshing destination for tourists. Furthermore, recommendations to the regional government of West Halmahera, especially the Department of Tourism as the executor of FTJ's tasks in realizing PERDA's mission Number: 2 of 2012 concern FTJ, is to improve the concept of implementing FTJ to suit the traditions and culture of local communities; the involvement of local communities is significant to encourage sustainable tourism, and build a Jailolo image as a motorcycle pedicab and homestay cit