Effect of Innovation on Organization Performance in Pharmaceutical Firms in South East Nigeria

The study examined the effect of Innovation on Organization Performance in Pharmaceutical Firms in South East Nigeria. The objectives of the study were to: examine the effect of process innovation on the growth and the extent to which product innovation affects the product quality of pharmaceutical firms in southeast Nigeria. A descriptive survey was adopted. Statistical Package for Social Sciences (SPSS) version 16.0 were used. To confirm the significance of the correlation between variables, Pearson correlation analysis was performed. The study revealed that process innovation had a significant effect on the growth of pharmaceutical firms in southeast Nigeria and that product innovation to some extent affects the product quality of pharmaceutical firms in southeast Nigeria. The study concluded that for an organization to realize competitive advantage it should adapt to innovation to the changing trends and new generations. It recommended that Research and development in innovation should be intensified to allow for more product quality and diversification