IMPACT OF DIGITAL MARKETING TOWARDS ONLINE SHOPPING DURING PANDEMIC SITUATION

The study started with the aim to find out the various problems involved towards online shopping with the users. The ladder of engagement has shown the approaches to connect with the customers of online shopping. The study has additionally unconcealed that so as to utilize the digital selling in an effective way; the businesses are needed to style an efficient platform. The effectiveness of a social media platform has been discussed. The primary data is properly collected through well structured questionnaire. The secondary data has been collected using journals, articles and websites. Percentage analysis and descriptive statistics is used for analysis