DIGITAL MARKETING IN THE BUSINESS SYSTEM

The article is aimed at the study of the ongoing digital revolution in marketing. Within the framework of consideration of modern tendencies of development of digital marketing the most actual directions of marketing activity in the Internet are revealed. The development of Internet marketing is closely related to the spread of the Internet and its growing popularity. Particular attention is paid to how the development of the Internet is changing some patterns of consumer behavior. Taking into account the fact that the level of Internet penetration in certain regions of the world is still quite low, and in view of the steady increase in the time people spend on the Internet, it is concluded that in the future we should expect a further increase in the importance of digital marketing