COMPARISON OF BUSINESS STRATEGIES AND INNOVATIONS IN HIGHER EDUCATION SERVICE MODEL OF SELECTED PRIVATE UNIVERSITIES IN INDIA

Many Countries in the globe have adopted private University system as a part of their higher education offering strategy. India being second in number of private universities in the World, has give exactly 50 % shares to privately governed Universities (Private & Deemed to be universities together) and remaining 50% are Govt. Funded universities (Central & State Govt. together). Presently in India there are 264 private universities in the country spread over 22 states. Due to non-availability of any financial support from the state and central governments, private universities are trying to sustain through their only strategy of service differentiation through 21st century curriculum and industry integrated programme design. In this paper, we have studied the business strategies of some of the private universities in India which include number of Private universities in different states of the country, (1) Growth strategies of some selected private universities in terms of their infrastructure, variety of courses, and fee structure of various courses. (2) Admission Strategies, (3) Innovative strategies in terms of innovative curriculum, quality education through quality faculty etc. (4) Research Strategies in terms of their research investments, research promotions and research output etc. (5) Collaboration Strategies in terms of industry & other institutes collaborations, foreign university & institutes collaboration, (6) Placement Strategies in terms of placement services, student involvement in research, and innovation & best practices. The paper also suggests some recommendations based on observations and intuition to improve the business strategies and innovations to improve the performance and brand image of private universities