Product and Services of ORACLE CORPORATION

Oracle Corporation is an American multinational computer technology corporation, Larry Ellison co-founded Oracle Corporation in 1977 with Bob Business strategy of IT CompanyMiner and Ed Oates under the name Software Development Laboratories. The computer specializes in developing and marketing cloud engineered systems and enterprise software products, database software and technology, notably its own brands of database management systems. It offers human capital and talent management, offers chain management, project portfolio management, enterprise resource planning, client experience and relationship management, business analytics and enterprise performance management, and industry-specific application software, as well as financial management. Oracle has embedded innovative technologies in each side of cloud, allowing companies to reimagine their businesses, processes, and experiences. With the introduction of Oracle Autonomousinfo,theindustry’sonlyself-securing, self-driving and self-repairing database. Oracle is again revolutionizing how data is managed. Oracle has designed and developed a Monitoring Cloud service and Social Engagement that enables businesses to capture relevant whole communication from global web and social channels to understand commentary on their products. The Oracle Corporation employed around 137,000 full-time employees globally. Today, 430,000 customers in hundred seventy five countries use Oracle technologies to seize business opportunities and solve real, tangible challenges. In this paper, we analysed the business strategy of Oracle by studying its operational level and business level strategies including operational strategy, services strategy, technology adoption strategy, HR strategies, marketing strategies, financial strategy, and new product development strategies. We have analysed the business strategy of the corporate utilizing SWOT analysis framework