Interaction Effect of Total Quality Management and Performance Management on Competitive Advantage of Manufacturing Industries in Nigeria: Evidence from Quoted Companies in Nigeria.

a firm’s competitive advantage is defined as the way in which it creates value for its customers which allows it to establish and sustain a defensive position in its product market. The specific objectives are to examine whether there is a positive influence of product quality on goal, feedback and profit growth of manufacturing industries in Nigeria. To examine whether process quality has an effect on goal, feedback and profit growth of manufacturing industries in Nigeria. Hypotheses were tested using SPSS version 23, among the findings were that process quality and product quality gives a significant effect on the competitive advantage of manufacturing industries in Nigeria. We recommend that emphasizes should be more on quality than on quantity