Impact of Destination Image on Heritage Tourism in Nigeria: A Multivariate Analysis

The primary and manufacturing sectors of the economy's restrictions and bottlenecks encourage emerging nations to look for alternate sources of income. Different tourism-based centers in Nigeria are being considered in this regard. Nigeria has the capacity to turn to tourism as its main revenue source. There are several tourist sites and a sizeable domestic tourist industry, but there isn't any political will to carry out and maintain the policies and activities related to tourism that could result in financial rewards for the country's population. This study examines the effects of destination image on specific cultural landmarks and parks in Nigeria. Five significant tourist destinations were chosen using a purposeful sampling strategy, and respondents who visited the locations were given questionnaires. The regression model's R2 and adjusted R2 both show that the significant factors can forecast the importance of customer satisfaction. The outcome demonstrates that some trivial variables have minimal impact on the area's development. In order to improve and raise more money, the federal government must focus on those specific areas. Diversifying efforts from micro to mega levels is necessary