Human capital, collective strategies and civic engagement of companies for sustainability

Summary: Companies opt for collective strategies when the relational solution appears to be one of the most favorable responses to the ongoing changes that are disrupting their environment. Operating in this collaborative mode can help companies in their commitment to projects aimed at sustainable development. These projects lead to their collaboration according to approaches that combine the economy, the social and the environmental. Concretely, it is a question of committing to new sustainable models according to environmental and social concerns. The purpose of this work is to demonstrate that the notions of sustainability and corporate citizenship are closely linked. It also aims to show that sustainable actions, resulting from the collaboration of companies according to collective strategies, constitute an argument of their citizenship which underlines their commitment to set up sustainable economic models. Finally, this work examines the repercussions of these collective strategies aimed at sustainability on the performance of companies, especially in the Moroccan context. In this sense, our modest contribution proposes to analyze the link between collective strategy and corporate citizenship in a collaborative mode, the study is part of the perspective of exploration and understanding and aims to provide a platform likely to shed light on empirical research on innovative sustainable development practices by Moroccan companies in the future. Keywords: collaborative strategy; Sustainability; citizenship; Moroccan company; Sustainable development