User Acceptance for E-Learning in Higher Education – TAM Model Study

E-learning is quite rapidly emerging domain in higher education. In Pakistan around 20 universities have introduced learning management systems- LMS for teachers and students. The effectiveness of this LMS is yet questioned. There is a serious need of study to gauge user’s acceptance towards such LMS and redefining the LMS as per needs. Authors made an attempt to find answer to this question by using Technology Acceptance Model by Fred D. Davis. The study uses LMS of University of Management and Technology – UMT as case to investigate the phenomena. The study made in depth interviews of 15 students and five teachers to produce qualitative insight of LMS acceptance. Based on qualitative input a survey is designed and administered on 200 students and 50 teachers using systematic random sampling in UMT. The TAM instrument by (Ronnie H. Shroff, Christopher C. Deneen and Eugenia M. W. Ng, 2011) used after permission