LEVERAGING BRANDING THROUGH SOCIAL MEDIA: A STUDY ON MARKETING PROFESSIONALS

In the era of internet, digitisation & social Media, Sales & Marketing is no longer a different entity hence; marketing professionals need to learn how to shape of information about themselves, their companies & their products. It is a new revolution in the era of web 2.0 & Social media the way company & their customer communicate. In fact social media act as a bicycle with seats for customers & pedals for two riders i.e. Sales & Marketing, one behind the other. With the changing techniques of buyers, sales must respond with practices which meet the buying needs. Social Media have allowed people to build communities as large as it can be by making the world smaller in this process. Blogospheres has tremendously changed the medium business talks to each other, their customers, their stakeholders, their employees & the media by impacting on sales. The sales & marketing components of business feel the impact of this revolution more intensely than in any other sector. Companies are changing their sales strategy by replacing it with the emerging & advent new technologies of social media. The present study highlight a new approach which incorporates social media to became “Smarketing” & overhauling the complete company culture in the line of sales & marketing by social selling. Purpose of the study: To Find out the Customer’s opinion for the companies to be in the Social media. This study aims to find out most reliable company strategy for creating trust factor through the use of Social Media. It also aims to find out the impact of social media which creates an attitude to purchase. Approach used: Pragmatic Approach Methodology used: Data Collection from both primary & secondary sources with due application of suitable statistical techniques