The aim of this present study is to examine the effect of internal marketing on job satisfaction among employees of Agricultural and Rural Development Bank - Adrar Agency 252. The data were analyzed using descriptive statistics analysis tools. In order to test hypotheses, this study used (T) test and simple linear regression. The research’s findings showed that the alternatives hypotheses are confirmed, it seems that the bank practices the internal marketing, the employees feel satisfied with their current jobs, and the internal marketing has a significant positive effect on job satisfaction. The study recommended that the internal marketing policy concerning three dimensions (empowerment, incentives, and rewards) should be reviewe
M.Com. (Marketing Management)Despite the extensive research undertaken in the subject area of servic...
M.Com. (Business Management)Abstract: The study investigated a business unit within one of South Afr...
Internal marketing concept is a concept that considers employees as internal customers and their nee...
The aim of the study was to examine the impact of internal marketing practices represented by the em...
This research was made with the purpose of identifying the influence of internal marketing and emplo...
The main objective of this paper was to examine the relationship between internal marketing orientat...
DergiPark: 565500ejovocInternal marketing can be interpreted to applicate marketing practices to the...
Creating a satisfied and loyal customer base is one of the prerequisites for a long-term survival of...
Purpose- This study firstly aims to explore the organization of business’s implementation of i...
Internal marketing seeks to enhance employees ’ satisfaction as internal customers of the corporatio...
YÖK Tez: 632092Modern pazarlama yaklaşımlarından biri olan içsel pazarlama, işletmelerin dış müşteri...
Background: Internal marketing motivates the domestic customers by meeting their needs. Employee-dri...
This paper aims at a comparative study of internal marketing strategies and customer job satisfactio...
Internal Marketing (IM) is a concept in which employees within organisations are treated as internal...
Reward system, development, internal communication and job satisfaction are key elements of internal...
M.Com. (Marketing Management)Despite the extensive research undertaken in the subject area of servic...
M.Com. (Business Management)Abstract: The study investigated a business unit within one of South Afr...
Internal marketing concept is a concept that considers employees as internal customers and their nee...
The aim of the study was to examine the impact of internal marketing practices represented by the em...
This research was made with the purpose of identifying the influence of internal marketing and emplo...
The main objective of this paper was to examine the relationship between internal marketing orientat...
DergiPark: 565500ejovocInternal marketing can be interpreted to applicate marketing practices to the...
Creating a satisfied and loyal customer base is one of the prerequisites for a long-term survival of...
Purpose- This study firstly aims to explore the organization of business’s implementation of i...
Internal marketing seeks to enhance employees ’ satisfaction as internal customers of the corporatio...
YÖK Tez: 632092Modern pazarlama yaklaşımlarından biri olan içsel pazarlama, işletmelerin dış müşteri...
Background: Internal marketing motivates the domestic customers by meeting their needs. Employee-dri...
This paper aims at a comparative study of internal marketing strategies and customer job satisfactio...
Internal Marketing (IM) is a concept in which employees within organisations are treated as internal...
Reward system, development, internal communication and job satisfaction are key elements of internal...
M.Com. (Marketing Management)Despite the extensive research undertaken in the subject area of servic...
M.Com. (Business Management)Abstract: The study investigated a business unit within one of South Afr...
Internal marketing concept is a concept that considers employees as internal customers and their nee...