Features of the Mechanism for the Tourism Product Selling and Formation of Its Assortment Using the Example of TUI Travel Agency Activity

The article is devoted to the analysis of the mechanism for the tourism product selling and formation of its assortment on the example of the TUI Travel Agency activity. The purpose of the work is to study the features of the mechanism of the tourism product selling and formation of its range, with the identification of the main components of the tourism product, its structure, the main and additional complex of services, etc. The generalization of the features of selling mechanism and formation of tourism products assortment will increase the production activity of travel agencies and facilitate the implementation (sale) of tourism products by managers, agents for tourism in travel agencies. On the example of the TUI Travel Agency, as TUI is one of the most powerful national level cobranding campaigns in 2019, a step-by-step mechanism for the implementation of the tourism product is considered, such as four diverse sales mechanisms such as the package-tour (inclusive tour) and individual tour on request, turn-key tour. The importance of marketing policy for the implementation of the tourism product of the travel agency TUI is substantiated