Assortment concepts in the sales system of enterprises

The subject of the study is assortment concepts in the sales system of enterprises. The purpose of the research is to determine the assortment concept between the business entity and the market for a certain period of time and directions of production and economic activity at the enterprise. Research methods. The work uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, and the method of summarizing data. Work results. The paper defines the main directions of the decision–making process for new groups of goods from the assortment list. The strategy of product differentiation is presented. The problems related to the technology of new products are outlined. The assortment concept between the business entity and the market for a certain time period and directions of production and economic activity at the enterprise are considered. Conclusions. The implementation of assortment concepts and programs at enterprises can be considered as the basis for increasing the efficiency of the enterprise’s product sales system. At enterprises, special attention is paid to the factors of ensuring the balance of demand and supply, taking into account the needs of the market when production programs are forming. In real conditions, consumer preferences require manufacturers to focus on smaller market niches, while applying a product differentiation strategy. In this regard, the commercial services of enterprises are purposefully trying to achieve strong positions in smaller market niches. The assortment concept assumes the interaction of production and sales management systems in forming the structure of the product offering. The sales service of the enterprise must develop a concept of interaction between the business entity and the market for a certain period of time. This concept contains: information about trends in the development of demand for certain goods; consumer preferences; production development problems; ensuring the necessary production capacity for this product; material and financial resources; determination of the structure of assortments (by groups, models, article numbers, etc.); contractual obligations; quality of goods; price policy, etc