WOMAN ENTREPRENEURSHIP IN MSME IN INDONESIA FROM THIO PERSPECTIVE

Abstract Micro, small and medium enterprises (MSMEs) are one of the popular business practices among Indonesian people. MSMEs are one of the country's economy's driving forces and one of Indonesia's most significant economic sectors. The role of MSMEs is to provide a means of equalizing the economic level of the familiar people because of the existence of MSMEs in various places or regions that reach rural and urban areas, which function to help improve the economic quality of rural and urban communities. MSME actors must understand essential aspects related to MSMEs in Indonesia. This research was conducted based on four stages, namely the first stage, a preliminary study was carried out through a literature review related to the theme of women's entrepreneurship which included characteristics, challenges, and obstacles, as well as problems faced by women entrepreneurs in running their businesses. Women entrepreneurs still carry out all activities, so in the future, there is a need for specialization so that they can be more focused on expanding their business. For human ware and info ware, these two things are the backbone of the business that has been running