UNLOCKING THE POWER OF OMNI CHANNEL RETAILING: A COMPREHENSIVE ANALYSIS OF ITS BENEFITS FOR CUSTOMERS, SHOPPERS, AND ORGANIZATIONS

Omni-channel retailing has emerged as a transformative approach in the retail industry, offering seamless integration of multiple channels to deliver a unified and enhanced shopping experience. This research paper aims to provide a comprehensive analysis of the benefits of omni-channel retailing for customers, shoppers, and organizations. The study employs a mixed-methods approach, combining both qualitative and quantitative data collection methods. In-depth interviews, surveys, and case studies are utilized to gather insights from customers, shoppers, and retail organizations operating in diverse sectors and geographies. The research highlights the key advantages of omni-channel retailing from the perspective of customers. It explores how omni-channel strategies provide convenience, personalization, and a consistent experience across different touchpoints, including physical stores, online platforms, mobile applications, and social media channels. The paper also investigates the impact of omni-channel retailing on customer loyalty, satisfaction, and engagement. Furthermore, the study delves into the benefits of omni-channel retailing for shoppers. It explores how omni-channel approaches empower shoppers by providing them with greater flexibility in their shopping journey, allowing them to seamlessly switch between channels and access a wide range of products, services, and information. The research also examines the role of technology in enabling a frictionless shopping experience and the importance of data-driven insights in understanding shopper behavior. From an organizational perspective, the research investigates the advantages of adopting omni-channel strategies for retail businesses. It explores how omni-channel retailing can lead to increased sales, improved operational efficiency, enhanced brand reputation, and better inventory management. The study also addresses the challenges and potential barriers faced by organizations in implementing omni-channel strategies and provides recommendations for successful implementation