Conceptual principles and epistemology of business development as a socio-economic phenomenon

In the business subculture, any innovations are encouraged, the maximum expression of themselves in the relevant field of activity. The official system of norms is based on the organizational structure of the state and the official ideology, where the individual operates routinely, work is subject to regulation and quantification, the system is focused on obedience and mediocrity, and in the informal system work is based on initiative, creativity, self-determination. The article presents a consolidated retrospective analysis of the evolution of the conceptual and categorical apparatus of the term "entrepreneurship" to modern Ukrainian realities. It is difficult to find such a formulation of the category of "entrepreneurship", which could reflect all the features, both in the public consciousness of the population and in economic life. Thus, the set of defined concepts of "Entrepreneurship" can be represented as a practical activity, and taking into account the realities of today, along with this, the entrepreneur is also expected to have basic knowledge of economics, management and organization of production in market conditions