METAPHORS IN BUSINESS DISCOURCE

Figurative language has always been used in business communication, with metaphoric expressions being its most representative and frequent elements. A metaphor is defined as a transference of literary meaning of a word into another context, which means that one thing is described in terms of some other thing, e. g. time is money, cash cow, sleeping beauty. It is the notion of either comparison or resemblance that creates the basis for the metaphor – instead of the literal meaning of a word or expression native language users can easily produce a metaphoric expression and understand its figurative meaning