DIGITAL BASED VOLUNTEER RECRUITMENT

ABSTRACT The role of volunteers in NGO activities very important. Volunteers contribute their time, energy, and thoughts to activities led by NGOs. NGOs need media that can act as a link between the institute and volunteers. Digital media which functions as a marketplace is very helpful for NGOs in disseminating their programs and facilitating the recruitment of volunteers. Indorelawan is one of the social marketplaces in Indonesia that brings together institutions and potential volunteers. The purpose of this study was to determine the role of digital media in recruiting volunteers for social activities. This research uses the communication science theories that are including marketing communication theory and new media. The paradigm used in this research is the constructivist paradigm with a qualitative approach and a dialectical method based on a case study on the Indorelawan website. The data collection was conducting In-depth interviews with Marsya Nurmaranti as Director of Indorelawan. Conclusion: the use of a website that functions as a social marketplace is useful in the dissemination of NGO programs include volunteer recruitment. The utilization of the website can also support as a form of educating volunteers in carrying out social activities