Aggregating Users' Online Opinions Attributes and News Influence for Cryptocurrencies Reputation Generation

Reputation generation systems are decision-making tools used in different domains including e-commerce, tourism, social media events, etc. Such systems generate a numerical reputation score by analyzing and mining massive amounts of various types of user data, including textual opinions, social interactions, shared images, etc. Over the past few years, users have been sharing millions of tweets related to cryptocurrencies. Yet, no system in the literature was designed to handle the unique features of this domain with the goal of automatically generating reputation and supporting investors' and users' decision-making. Therefore, we propose the first financially oriented reputation system that generates a single numerical value from user-generated content on Twitter toward cryptocurrencies. The system processes the textual opinions by applying a sentiment polarity extractor based on the fine-tuned auto-regressive language model named XLNet. Also, the system proposes a technique to enhance sentiment identification by detecting sarcastic opinions through examining the contrast of sentiment between the textual content, images, and emojis. Furthermore, other features are considered, such as the popularity of the opinions based on the social network interactions (likes and shares), the intensity of the entity's demand within the opinions, and news influence on the entity. A survey experiment has been conducted by gathering numerical scores from 827 Twitter users interested in cryptocurrencies. Each selected user assigns 3 numerical assessment scores toward three cryptocurrencies. The average of those scores is considered ground truth. The experiment results show the efficacy of our model in generating a reliable numerical reputation value compared with the ground truth, which proves that the proposed system may be applied in practice as a trusted decision-making tool