The management of loyalty in the industrial market based on customer life cycle.

Based on the above analysis are identified such categories as "consumer loyalty in the industrial market" and "consumer loyalty management in the industrial market". There were identified priority areas of the industrial market for which the formation of a loyalty management system is the most relevant. There also were highlighted the consumer groups in the industrial market by the level of their loyalty. Behavioral and emotional loyalty indicators were offered to the company to provide clearer information on which group the client belongs to. Was proposed to determine management decisions according to customer life cyc. The application of loyalty management for the industrial sector was considered with the definition of communication channels and sales skills required at each stage of the customer's life cycl