RETHINKING THE LEADERS EFFECT: PERSONAL AND NATIONAL APPEAL OF MODI-ELECTION 2019

The 2019 General Election was a landmark victory for BJP and for Narendra Modi in particular. One major factor that led to the historic landslide victory for BJP was brand Modi himself. The brand Modi was carefully weaved by the BJP and their digital media team, around his very successful and an aggressive foreign policy building a sense of National Pride for Indians . The Brand Modi was also built around the Man Ki baat and his image of an incorruptible man. His digital team was so powerful during the 2019 elections that even the Macro economic issues took a back seat. More than anything else a very strong factor that contributed to the landslide victory of Modi led BJP in 2019 was a weak coalition of the opposition and lack of a strong leader that people could look up to as an alternative to Narendra Modi