THE EFFECT OF DIGITAL LEADERSHIP MEDIATED BY BUSINESS MODEL INNOVATION ON ORGANIZATIONAL PERFORMANCE AT TELKOM INDONESIA GROUP

Abstract This research in the background interests researcher to the phenomenon where occur drop performance organization company, especially on product existing (voice and SMS), revolution Industry 4.0 brings challenges new for the old company for anticipating the new business models offered by player new, the current Covid -19 pandemic since April 2020 has been speeding up the market shift towards digital, digital transformation is needed by incumbent (Telkom Indonesia) for developing business model innovation product and service based on dynamic changes to stay competitive a long time, digital transformation into movement transformation organization thorough covers change aspects other crucial like strategy, process, HR and culture, to leadership. The study was conducted at the Telkom Indonesia Group Company. The sample study is leaders and leaders of child existing companies in Telkom Indonesia as many as 50 respondents. Study this test hypothesis Business Model Innovation Becomes novelty mediation that proves influence among variable digital leadership towards performance organizations that have not found in the study previously with use method Generalized Structures Components Analysis. Finding study this discloses that the hypothesis being tested can be accepted. Hypothesis about Influence Mediated Digital Leadership Business Model Innovation to Performance Organization could be accepted. Role business model innovation on significant digital leadership positive to performance organization, though mediation character partial. Culture Company as variable moderation proven digital leadership capable moderate performance organization. Business Model Innovation Becomes novelty mediation that proves influence among variable digital leadership towards performance organizations that have not been found in the study before