ВПЛИВ COVID-19 НА БІЗНЕС

The current state of the world economy in the conditions of COVID-19 is considered in the article. The work aims to generalize and systematize the trends of COVID-19's impact on world business and to highlight the imperatives that have developed in the business. Based on scientists' research, several features in the socio-economic sphere of the world have been identified, which are distinctive features of the new norm. Business is not able to raise the country's economy on its own, moreover, given the quarantine restrictions on the work of institutions and agencies that are introduced to maintain the pace of the pandemic. The country's leadership's participation is needed to adopt regulations on the implementation of measures of economic support for business. Thus, at the legislative level, each country's government adopts a document that prescribes a scenario for the country to emerge from the economic abyss into which the pandemic drew it and ways to return the economy to a proven level of economic development. For Ukraine, this is the Economic Stimulus Program to overcome the negative effects of restrictive measures to prevent the spread and spread of acute respiratory disease COVID-19 caused by coronavirus SARS-CoV-2 for 2020 - 2022 and the action plan for its implementation, which acts as the basic document in the field of work with the consequences of the impact of COVID-19 on business. As a result of COVID-19 on business, code-imperatives have been formed, which are necessary to take into account the conditions of doing business by groups depending on the object of influence (employees, customers, business technologies). The coronavirus outbreak revealed fundamental flaws in many business models, including incorrect procedures and processes, and accelerated the process of business collapse. However, the emergence of such a range of threats provokes organizations more susceptible to environmental violations, which is a unique opportunity that can be used to create further innovation. The authors emphasized the need to apply methodological knowledge and creativity to transform information about a process/phenomenon into a business model resistant to COVID-19. A promising area of further research is to analyze the adaptation of business models of business entities to existing imperatives