Priority of a Value-oriented Approach in the Development and Implementation of Information Technologies

The purpose of the article is to reveal the essence of the value-oriented approach and substantiate the necessity of its application during the development and implementation of information technologies. The research methodology is based on the application of a systematic approach as a gen­eral scientific principle of understanding complex organized objects, as well as a dialectical method necessary for the implementation of cultural studies research. The scientific novelty of the research is that the article has further developed approaches to the development of technology on humanistic principles, due to the dehumanization of modern society under the influence of new technologies. Conclusions. The importance of carrying out relevant scientific and technological research, making efforts to raise awareness at the turning points of technology development and initi­ating discussions on the context of their application, including consideration of social values at different stages of technological development. It was revealed that among the priorities of technology application should be: focus on social values, empowerment, promoting the formation of the future by people and for people, etc. This requires responsible management of technologies, control over their use, substantiation of the optimal implementation of values in their development. The social values and needs of mankind should become an indispensable criterion of perception of the newest technologies