Demographic Characteristics Influencing Satisfaction Level of Pilgrims A Case of Northern Shrines

Pilgrimage tourism in India is extremely popular. Major sites of pilgrimage dhams like Shri Mata Vaishno Devi, Amarnathji, Shri Shiv Khori, Budha Amaranth and temples under Kangra valley Shrines like Jwalaji, Chitpurni, Chamunda Devi have existed in this region.Even though there has been a lot of research in religious tourism and still there is very limited research that identifies the distinctiveness in behaviour among tourists with different demographic factors. The present study attempted to explore the perception of religious tourism behaviour with different sociodemographic backgrounds. The present study was an attempt made to measure the satisfaction level of the pilgrims regarding different services available to them at various shrines and to find out various problems faced by them. But due to resource, time and cost constraints it was not possible to select all the shrines of Northern India, so the three shrines of Northern India namely Shri Mata Vaishno Devi, Jwalaji and Shiv Khori has been selected as these three shrines are geographically identical with respect to pilgrimage.The aim of the research was to ascertain the satisfaction level of pilgrims visiting the holy shrines as per their demographic profile. Dr. Meenakshi Gupta | Dr. Vikas Sharma "Demographic Characteristics Influencing Satisfaction Level of Pilgrims: A Case of Northern Shrines" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd25239.pd