PRIVATE MADRASAH ALIYAH DEVELOPMENT STRATEGY OF THE SOUTH LAMPUNG REGENCY, INDONESIA

Educational institutions are required to implement development strategies to build solidarity, militancy, high discipline, loyalty to the organization, and mental strength to face threats and challenges. This study aims to determine and reveal the strategic management of private Madrasah Aliyah at East Lampung Regency. This research is field research using a qualitative approach. The obtained data arethe development strategy of Madrasah Aliyah Maarif Nahdhotul Ulama 02 Sidorejo Sumbersari in creating a safe, comfortable, and disciplined madrasah so that students can achieve their best performance.The madrasah collaborates with the surrounding community.The development strategy prioritizes customer satisfaction in educational services, fosters responsive and anticipatory attitudes towardstudents needs, increases the community and school membersparticipation, creates a safe and orderly school environment, fosters a quality culture in the school environment, fosters high expectations of achievement, fosters a willingness to change, develops good communication, creates compact teamwork, realizes the vision and mission of the school, manages education personnel effectively, and carries out management in a transparent and accountable manner