The impact of e-commerce development on logistic service in Ukraine: perspectives and challenges

The article considers the current state of the world market of logistics services. The main priority areas of using certain types of logistics services in the world and in Ukraine are identified. The object of research is the process of digitalization of logistics services through the influence of e-commerce. Analysis of the current state of logistics services in the world and in Ukraine, revealed a trend of active investment in innovative logistics services and stimulating the need for distribution services is growing much faster than in the current cycle due to demand for goods purchased online, especially food. The article considers the essence and features of the logistics activities of e-commerce. The main components of logistics functions are studied and the main tasks of e-commerce logistics activity are determined. The structure of connectivity of trade and technological process operations in e-commerce enterprises is considered. The strengths, weaknesses, opportunities and risks of the development of electronic commerce of logistics services are also identified. The impact on the development of logistics services through global changes in the world and prospects for development in Ukraine, with an emphasis on marketing tools to promote services. The positive and negative factors influencing the development of e-commerce of Ukrainian enterprises are analyzed and singled out. Authors identified further opportunities for the development of logistics services through the use of e-commerce, namely the development of modern technologies and Internet availability, which will change the consciousness of consumers and the growth of online users, rapid business growth and the formation of new market segments, cost-effectiveness of advertising channels to the target audience. The authors determine that e-commerce in Ukraine is in a state of active development and has great potential. E-commerce has advantages over traditional forms of business, as it provides an opportunity to increase productivity. E-commerce has a low barrier to market entry, including global. As a result, it significantly reduces the cost of the business and increases the efficiency of its management. Authors identified the main trends in the development of e-commerce: increasing the activity of Internet users, their adaptation and loyalty to online shopping, trust in Internet services and resources, which are rapidly expanding their range. Authors determined that the main problem of e-commerce in Ukraine is inadequate legislative regulation of their activities, incentives and regulations. There is growing competition in online formats where established online sales giants have formed, so not all retailers can easily switch from one format to another, and it is determined that such companies need discounts on rental in the warehouse segment in order to be able to ensure their livelihood