This paper aims to highlight the dimensions of yield management. It is a relatively new concept which, since its appearance a few decades ago, has been enriched by research conducted here and there. Custom pricing, segmentation and demand forecasting are all new elements that need to redefine the content of the concept in depth
The tourism wellness industry is a rapidly growing sector facing a number of challenges in today’s f...
The aim of this paper is to analyse articles relating to Yield Management published in a selection o...
Jauncey, Mitchell and Slamet (1995), identify the ‘considerable variation in the nature, size, locat...
What is the position of yield management in hotel business organization? What is its potential? Is t...
[eng] This paper provides a definition of yield management and different tools that can be applied ...
This thesis deals with the theory of yield management as an effective method of achieving business g...
This study considers the managerial method of yield management or revenue management and its effecti...
Just like the airlines, hotels must allocate their inventory (i.e. rooms) and set their prices, so a...
Yield management is an approach to pricing that is often used by industries in which the marginal pr...
The aim of this article is to evaluate the future usage of 'yield management' for one hotel in the C...
This article compares usage and competency factors of yield management principles as reported by tho...
Airlines typically sell their seats for a variety of different fares. If customers make reservations...
This paper reports on a research project that examines the use of yield as a performance indicator f...
Tourism trade as well as hotel industry plays an important role in the services sector of the nation...
The market is always changing and increasing competition. In this condition, the hotel needs to impr...
The tourism wellness industry is a rapidly growing sector facing a number of challenges in today’s f...
The aim of this paper is to analyse articles relating to Yield Management published in a selection o...
Jauncey, Mitchell and Slamet (1995), identify the ‘considerable variation in the nature, size, locat...
What is the position of yield management in hotel business organization? What is its potential? Is t...
[eng] This paper provides a definition of yield management and different tools that can be applied ...
This thesis deals with the theory of yield management as an effective method of achieving business g...
This study considers the managerial method of yield management or revenue management and its effecti...
Just like the airlines, hotels must allocate their inventory (i.e. rooms) and set their prices, so a...
Yield management is an approach to pricing that is often used by industries in which the marginal pr...
The aim of this article is to evaluate the future usage of 'yield management' for one hotel in the C...
This article compares usage and competency factors of yield management principles as reported by tho...
Airlines typically sell their seats for a variety of different fares. If customers make reservations...
This paper reports on a research project that examines the use of yield as a performance indicator f...
Tourism trade as well as hotel industry plays an important role in the services sector of the nation...
The market is always changing and increasing competition. In this condition, the hotel needs to impr...
The tourism wellness industry is a rapidly growing sector facing a number of challenges in today’s f...
The aim of this paper is to analyse articles relating to Yield Management published in a selection o...
Jauncey, Mitchell and Slamet (1995), identify the ‘considerable variation in the nature, size, locat...
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