This chapter is an attempt to explore how localization of ELT materials can serve as a useful tool to preserve the cultural identity of EFL learners. To this end, I first examine two dominant trends in materials development, namely globally-produced versus nationally-produced materials and address the advantages as well as disadvantages of each. I will then argue that one of the main disadvantages of using globally-produced textbooks is that they generally reflect Western culture and ideology. This will be followed by a discussion of culture and ideology and how they are generally defined, which then paves the way for an argument that locally-produced materials act as a weapon against cultural and ideological invasion of global ESL textbook...
Research has shown that there is a need to use materials that are cultural sensitive and context-app...
With the recognition that language both reflects and constructs culture and English now widely ackno...
This study intended to investigate the imposition of values and ideological patterns of particular s...
English Language Teaching (ELT) materials can contribute immensely to cross-cultural understanding i...
This volume accentuates how ELT materials can be a mediation of capitalizing on moral and cultural v...
This chapter highlights four important issues. To begin with, it addresses the role of context in th...
Given the wide variety of circumstances in which English is being used globally, the role of local c...
The issue of how to deal with 'culture' in the context of English language teaching materials is not...
The aim of this study is to access the experiences of teachers of English (i.e. English as a foreign...
Drawing on the literature on culture and intercultural communication, current discussions surroundin...
The importance of cultural content in ELT (English Language Teaching) materials is strongly related ...
This review explores current literature on the representation of culture in ELT textbooks. The impor...
This article analyzes the cultural content in three communicative English as a foreign language text...
This article analyzes the cultural content in three communicative English as a foreign language text...
Research has shown that there is a need to use materials that are cultural sensitive and context-app...
Research has shown that there is a need to use materials that are cultural sensitive and context-app...
With the recognition that language both reflects and constructs culture and English now widely ackno...
This study intended to investigate the imposition of values and ideological patterns of particular s...
English Language Teaching (ELT) materials can contribute immensely to cross-cultural understanding i...
This volume accentuates how ELT materials can be a mediation of capitalizing on moral and cultural v...
This chapter highlights four important issues. To begin with, it addresses the role of context in th...
Given the wide variety of circumstances in which English is being used globally, the role of local c...
The issue of how to deal with 'culture' in the context of English language teaching materials is not...
The aim of this study is to access the experiences of teachers of English (i.e. English as a foreign...
Drawing on the literature on culture and intercultural communication, current discussions surroundin...
The importance of cultural content in ELT (English Language Teaching) materials is strongly related ...
This review explores current literature on the representation of culture in ELT textbooks. The impor...
This article analyzes the cultural content in three communicative English as a foreign language text...
This article analyzes the cultural content in three communicative English as a foreign language text...
Research has shown that there is a need to use materials that are cultural sensitive and context-app...
Research has shown that there is a need to use materials that are cultural sensitive and context-app...
With the recognition that language both reflects and constructs culture and English now widely ackno...
This study intended to investigate the imposition of values and ideological patterns of particular s...