Small Micro And Medium Business Development Strategy(SMMBDS) In East Kolaka, Southeast Sulawesi Province, Indonesia

The economic growth and development of a region are inseparable from the potential of Small, Micro, and Medium Enterprises (SMMEs), because SMMEs have a significant contribution to the development of the regional Gross Regional Domestic Product (GRDP) as well as the national GRDP. Therefore, the study of research and development of SMEs is one of the basic prerequisites that must be carried out in building the business and economy of the community and the regional economy. This study aims to analyze the factors that support and promote SMME development and analyze SMME development in East Kolaka Regency, Southeast Sulawesi Province. The method used in this study was SWOT analysis. The results of the study found that the internal (strengths and weaknesses) and external (opportunities and threats) matrix analysis, the competitive position of the SMME sector in the Regency is in quadrant 1. In this position, the best strategic choices that can be made are growth strategies, market, and product development, as well as market penetration. The results of the SWOT analysis stated several recommendations for SMME development, namely: The need for support for MSME development because the right strategy can encourage SMMEs to continue to grow