International Journal of Public Health Science (IJPHS)

This research aims to investigate the simultaneous effect of satisfaction, perceived value, image, and perceived sacrifice on patient loyalty. This study is believed to be the first to develop and test patient loyalty model that includes satisfaction, perceived value, image, and perceived sacrifice. Quantitative research methodology was employed. Further, the research design of this study is cross sectional study. We performed survey to collect the empirical data. Convenience sampling technique was used to decide the resepondents of the survey. The respondents are 162 patients of two health care service institutions in Bogor and Bekasi, Indonesia. The validity of the questionnaire was tested by using factor analysis whi le the reliability was tested by using Cronbach alpha analysis. Multiple regressions analysis was performed to analyse the data. The findings showed that image has positive impact on patient loyalty. However, this research also found that satisfaction, perceived value, and perceived sacrifice do not have significant impact on patient loyalty. Thus, the management of public healthcare service institution should consider and manage the image of the institution proactively