DESTINATION MARKETING AND TOURIST REVISIT INTENTION OF PORT HARCOURT PLEASURE PARK IN POST COVID-19 ERA

The study examined the relationship between destination marketing and tourist revisit intention in Post covid-19 era of Port Harcourt Pleasure Park. Three hypothesised relationships were formulated, with destination image, brand awareness, and fear arousal serving as the dimensions of destination marketing while customer satisfaction was used as a measure of tourist revisit intention. The study adopted descriptive survey research to test the influence of destination marketing on tourist revisit intention at the Pleasure Park with a sample size of 100 determined with Freund and Williams formula for unknown population The study hypotheses were analysed using Multiple Regression Analysis and the result showed that only destination image had a significant effect on tourist satisfaction at the Port Harcourt Pleasure Park, while the effect of brand awareness and fear arousal was insignificant. The study concluded that a well-developed and implemented destination marketing strategy can improve the satisfaction of tourists at the Port Harcourt Pleasure Park The researchers recommended that the establishment of a destination marketing organisation will lead to the promotion of the destination image of Port Harcourt