Dissemination Tools and Communication Strategies II

The EO data economy is moving towards becoming a highly competitive market segment. Solution providers are reliant on high quality data as they need to deliver contextually appropriate EO-based value-added products and services. In-situ data plays a crucial role in ensuring that EO data is properly calibrated and validated and enables EO companies to significantly increase the quality of their products and services. To increase the awareness and the participatory engagement of key stakeholders like citizens, dissemination and communication activities play a vital role throughout the project. Being a continuous process, the LandSense communication strategy aims at transmitting the added value of the project and to ensure the visibility of project results and their take-up by decision-makers beyond the lifetime of the project. A variety of communication tools are available to guarantee that information is shared with appropriate audiences on a timely basis (see Section 4). The following document is an update of D6.2 and provides guidance and direction for all LandSense communication activities with external actors. It ensures a unified approach across the entire LandSense consortium, covering WP6 activities and has a strong link to the future exploitation strategy and to the communication within the different LandSense Campaigns. It explains the available LandSense communication tools in detail and provides measures to evaluate and monitor the impact. In order to maximize the efforts and to obtain the best results, the LandSense communication and dissemination plan should be seen as a living document. That is, the communication strategy is constantly revised and extended in accordance with the information received from the work packages and with new dissemination opportunities that may arise during the project lifetime. Dissemination and communication actions will be periodically re-evaluated and realigned based on the analysis of metrics to try to improve the impact of these actions