Pengaruh Memorable Tourism Experience dan Perceived Risk Terhadap Revisit Intention Pada Destinasi Wisata Curug Cigentis di Kabupaten Karawang

This study aims to find out, explain and analyze and test the Effect of Memorable Tourism Experience and Perceived Risk on Revisit Intention at Curug Cigentis Tourism Destinations in Karawang Regency. This research was conducted using quantitative methods with descriptive and verification approaches, namely by collecting presentations, through the analysis process and hypothesis testing as well as making conclusions and suggestions from the research results. The sample in this study was collected using the Issac and Michael formula with an error rate of 10% using a non-probability sampling technique with a purposive sampling approach, obtained 268 samples form 33.220 populations. The analytical techniques used are scale range analysis and path analysis with the help of Method Successive Interval (MSI), Microsoft Excel 2019, and SPSS version 25. The result of this studyindicate descriptively that the variables of memorable tourism experience, perceived risk, revisit intention are in the good category. Based on the results of the verification analysis, the variables of memorable tourism experience and perceived risk influence each other and show the level of influence of the relationship is very strong. The partial effect obtained from the memorable tourism experience and perceived risk variables on revisit intention of each variable is 41,5% and 34,9% with a total simultaneous effect of 76,4% while the rest is influenced by other variables not examined by 23,6%