PURSUING COMMON BUSINESS ETHICS: LEADING TOWARD GLOBAL COMMUNITY.

The purpose of common business ethics is to harmonize and to lessen conflicts in business transactions around the world. Since the world is a global village or global community because of the globalization, thus it is an urgent need to have common cultural values which include moral values, and business ethics as guides of behavior in business transactions. Theories of business ethics such as normative business ethics could be used as common business ethics principles as guides for business decision making around the world. However, not all understand what those values are. Determining what the common moral values are as guides in business transactions would be a difficult one, but it is not impossible. It can be the job of WTO and the UN to formulate moral norms to be applied in all business transactions around the world