Deliverable D8.5 Final report on innovation management, dissemination, standards and exploitation plan

Bringing use cases to a level of maturity such that they can be experienced by future potential users and beneficiaries has been a critical objective of the 5G-TOURS project. The emergence of COVID-19 has undoubtedly created substantial challenges for the principal industrial sectors of 5G-TOURS, with Transport, Health and Tourism all experiencing major impacts either due to their criticality to keep society ticking over (such as Health) or due to Government health measures substantially curtailing their Operations (Tourism and Airports). Nevertheless, even with these challenges, and perhaps because of these challenges, imaginative approaches have been taken to overcome with substantial outcomes being secured by 5G-TOURS. For the first two years of the project a close working relationship with 5G-EVE established the underpinning trials infrastructure asset. The infrastructure was available for the trials not only in lab environments but also in realistic deployments to enable tangible and realistic experiences for the public. The view of 5G-TOURS is that these place-based trials engagements and infrastructure investments proved to be critical in the diffusion of innovations into the industrial sectors. The risk of substantial and perhaps critical impact on the ability of the 5G-TOURS trials to reach the targeted users has been high due to COVID-19. However, through flexibility of scheduling of events and appropriate use of both face to face and virtual engagement mechanisms these risks have been overcome. The spirit of open innovation has led to highly valuable feedback being received from trials participants: substantial user experience and acceptance data has been gathered. Both positive and some that may be perceived as negative feedback has been received from trials participants. At this stage of the development of the 5G-TOURS innovations it is essential to receive both positive and negative feedback to increase the likelihood of success when the innovations are refined and bought to market. Standards impact and dissemination All quantitative targets for dissemination have been met, and in some case substantially exceeded. The quantitative exceeding of targets in the Standards domain led to the refinement of the 5G-TOURS approach to the assessment of quality of the Standards contributions. Even with these additional levels of quality assessment the project has exceeded expectations. We highlight the successful convergence of telecoms and broadcast technical platform views which has assisted in substantial outcomes in refining approaches to the use of such approaches in networks. The substantive contributions to standards in this area is notable. In 5G-TOURS the principal beneficiary sector of this convergence theme has been Tourism; however, other sectors will benefit from these converged capabilities in networks, devices, applications, and services. The launch of the 5G-MAG forum during the life of this project with substantive input from project partners evidences the importance of the knowledge gained during this project and the contributions to the Standards. As COVID-19 restrictions lifted 5G-TOURS took the opportunity to be highly engaged with two important and internationally influential face to face events; Mobile World Congress and EuCNC. Both events provided opportunities to communicate with industry and the wider research community. A common observation that was received by those that engaged with 5G-TOURS experts on the stands at these events was the positive impression regarding the level of public engagement the project was targeting; not only for the demonstration of technologies but also for the 5G-TOURS assessment of the willingness of users to adopt novel approaches to improve their experiences in the Health, Tourism and Transport sectors. A framework for the assessment of innovations and refinement of exploitation thinking Work Package 8 leads business validation and exploitation considerations for 5G-TOURS. In this final work package report we provide a multifaceted critical review of the value propositions of the innovations. The business environment for each of the sectors is becoming extremely challenging. Global recessionary forces, energy costs, continuing COVID-19 impact on willingness to travel etc. create an extremely uncertain context within which to apply standard benefit and cost assessments. The multifaceted business view is framed by four business aspect consideration establishing the TMOG assessment framework within which each of the different perspectives of the sectors can be considered, and then an assessment of the 5G-TOURS innovations can be carried out. Such an approach provides a toolkit or mechanism for appraisal by the Innovation Managers. The process of critically reviewing the innovations within their sectors assisted 5G-TOURS project partners in the refinement of views on their exploitation opportunities and how they intend to create and capture value from their participation in 5G-TOURS by leveraging the potential of the innovations. An assessment of Innovations A longlist of 19 candidate innovations has been identified and each assessed over the duration of the project from two key perspectives: a supply-side perspective and a business viability perspective. For each industry sector the supply-side perspective identifies key features of the innovation that are of the highest interest as they emerged from the trials and technology development perspective. The commercial viability perspective highlights, through the application of the TMOG framework, the innovations where demand appetite may be the highest. This assessment is intended to reflect a certain, hypothetical, viewpoint of a generic industry buyer on the demand side. TMOG highlights the following two innovations in each sector: • For the Airports Sector TMOG brings to the fore the potential of solutions that support navigation technologies for passenger guidance for the purposes of safety and crowd management, and multiple UHD video feeds from 5G enabled ground-based moving vehicles offers the ability potential to provide much more detailed data, in real-time, on vehicle status which can be used to improve the efficiency of ground-based vehicle operations; • For the Health Sector TMOG brings to the fore Remote health monitoring and emergency situation notification capabilities and Teleguidance for diagnostics and intervention support; • For the Tourism Sector TMOG brings to the fore the value of augmentation of the experience of the user which clearly resonated with the trials users as well as featuring well in vertical / business users’ interest, as well as high quality video distribution which converges mobile and broadcast infrastructure. Highlights of exploitation aspirations The focus of the investment in 5G-TOURS towards deployment and trials of use cases tilts the technology readiness of the project towards commercial exploitation and thus the standards contributions align with that motivation. The 5G-TOURS project partners who joined together shared a common interest in the sectors but with diverse capabilities ranging from equipment to application to business analyst. Views of each project partner on their paths to exploitation were firmed up in Deliverable 8.2 at the conclusion of year2. In the final year, project partners have advanced their aspirations on particular opportunities and where appropriate within this document project partners exploitation views have been interspersed within the innovations to illustrate areas of exploitation beyond the end of this project and where appropriate evidencing a refinement of views since Deliverable 8.